Forever 21 continues its metaverse strategy with the introduction of the “F21 Metaverse Collection”, a digital clothing collection inspired by the brand’s first year in the Roblox video game.
The collection includes a Forever 21 logo hoodie, t-shirts and hat. There is also a series of limited edition virtual accessories available to players once a day for 24 hours, and consumers can win a physical version of the “Forever Beanie”.