The young fashion brand presented its first digital collection. After joining forces with Smiley earlier this year for a virtual spring/summer collection, Bershka has once again teamed up with virtual fashion specialist DressX to launch a holiday collection targeted at Gen-Z shoppers.
Bershka, owned by Inditex, has further expanded its presence in the metaverse with the release of an all-digital fashion collection created in collaboration with DressX.
