With Build-A-Bear Tycoon, Build-A-Bear Workshop is venturing into the metaverse so that fans can reimagine the brand and build their own imaginary universe centered on the brand.
The Roblox experience is made possible through a partnership with professional developer and publisher Gamefam, and the virtual community space brings aspects of the brand’s real-life workshops into the metaverse; creativity, empowerment and personalization.
