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GUCCI LUNAR YEAR OF THE RABBIT 2023 CAMPAIGN BY MAX SIEDENTOPF WITH EMMA PEI, RUIQI JIANG

GUCCI LUNAR YEAR OF THE RABBIT 2023 CAMPAIGN

With the Gregorian calendar’s New Year’s Day, Gucci releases a beautiful and without controversy campaign that celebrates two global cultures and also Easter 2023, coming on April 9.

An animal welfare organization, Bureau Veritas, was present on set and verified that no animals were harmed in the making of Gucci’s new ‘Year of the Rabbit’ campaign.

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